The brand Panerai became famous only after the Company started supplying the Italian Royal Navy with high-quality watches. This fact made Panerai watches conquer the rest of Italy and subsequently the rest of the watches' world.
The partnership with the naval division of the Italian military proved that Panerai deserves to be called a good watch maker. The latter events gave Panerai the right to be among the best watch making brands in the world, when the manufacture started assembling its own in-house movements.
The latest major event in the life of Panerai was the partnership with the Ferrari F1 Team. Thus the watch brand became the best known watches' brand in Italy. Even the Ferrari F1 fans, who see everything "red", became interested in Panerai's production.
These three major events in the history of the manufacture prove that it has earned its status with hard work, innovations and profitable partnerships.
