Rolex PROFESSIONAL WATCHES

Montres Rolex S.A. is the best known of the premier producers of fine watches in the world. Recognized as an innovator in technology and marketing, the company is credited with establishing the widespread popularity of the wristwatch in the early 20th century. Rolex watches are prized for their precision timekeeping, durability, functionality, and distinctive design. Rolex's mystique as a closely held private company and its carefully cultivated image continue to strengthen the watch's desirability as a status symbol as well as a precision instrument. Based in Geneva, Switzerland, where the company opened a new headquarters in 1995, Rolex has become closely linked with a number of major events in such sports as yachting, equestrian riding, golf, and tennis. Rolex watches&mdash…ailable in stainless steel, gold, and platinum, and with or without custom-set precious stones on the dial, crystal, or band--retail anywhere from $2,400 to over $100,000.